Future of the face-to-face trade fair?

Präsenz Messe
What challenges will shape the future of trade fairs?

Of course, even after Corona, there will be trade fairs, events and other events in the same form as before. Well, maybe not completely. Through the forced break, we have also learned what advantages can result from the digital world. And then it’s time to figure out and define how to get the best out of both worlds. Unfortunately, there is no ideal solution for this yet. Because these formats must first be conceived, tried out and evaluated. But one thing is clear, the world is different. And just as we have to get used to cars that move autonomously (or are better allowed to), new formats will also emerge and establish themselves in the event sector. The typical face-to-face trade fair of recent years with increasingly expensive areas, countless parallel lectures, numerous subject areas, trade fair television, radio, newspaper, etc. cannot be the end of the development. No one will deny that the advantages of working from home will disappear after Corona. Let’s be surprised what our creativity will bring here for hybrid event formats in the future.
With Fairsnext, a hybrid implementation at eye level is possible.

5 top reasons to use a virtual trade fair platform:

Fairsnext Virtuelle Messehalle
Events on a virtual trade fair platform are the future of the trade fair industry. Thousands of exhibitors and visitors have already visited a virtual trade fair in this way. So why not use a virtual trade fair platform?

The following reasons should motivate you to deal with a virtual trade fair platform:

  1. Save time and money.
    No costs for travel time and accommodation costs. These are completely eliminated at a virtual trade fair. There is no need to build or rent a physical stand. It is much more comfortable and less time-consuming for employees.
  2. Reach a larger audience.
    A normal computer or mobile device and a sufficient Internet connection are sufficient for participation. Almost anyone can participate via the virtual trade fair platform. Whether from the office, from home or on the go.
  3. You don’t need exhibition space.
    No real hall space is required on a virtual trade fair platform. This not only makes it much cheaper, but the event can also take place indefinitely or be used as a year-round theme platform.
  4. Easily expand the fair to other countries and time zones.
    Contact persons from different countries can also be “present” at different times. This allows different time zones to be mapped in an event.
  5. Analyze the success of the trade fair in real time.
    Thanks to the digital implementation, the behaviour of visitors on the virtual trade fair platform can be analysed very precisely. And in real time!

We hope that you have now gained a better insight into how a virtual trade fair platform works.

  • With our Fairsnext platform for virtual trade fairs and events, you avoid investments in additional physical communication channels.
  • Fairsnext is a novel, innovative and disruptive solution for creating digital trade fairs and events.
  • You increase customer loyalty with our platform.

Are you curious about a virtual trade fair platform?
Would you like to know more about our solution? We would be happy to show you how this works in a 30-minute online demo. Just make an appointment:

Here are a few reactions and conclusions about events of our customers on our virtual trade fair platform:

1. StB-Expo

2. METAV digital


4th International Leather Goods Fair (ILM)

5. ALTENPFLEGE (leading trade fair for the care industry)

Digital or analogue? Neither!

Die Zukunft von Messen. Digital oder Analog?

What does it look like – the future of trade fairs?
Is it digital or analogue? Neither!
This is at least the conclusion of Roland Kümin in his exciting article about his visit to the Consumer Electronics Show CES 2023 in Las Vegas.
“Neither” is the answer to the question of what the future of trade fairs and events should look like: Digital + Analog is the future.
I fully agree with that!

If you want to read the article, you can find it here.

Of course, Fairsnext has the right answer to the question: Hybrid is the keyword and the future of trade fairs.

What is a digital trade fair?

Hybride Messe - Illustration

Trade fairs, conferences and events are caused by  shifts the  pandemic online, goes online . But does that mean they are “digital” or even “virtual”? We  To try  to explain the differences between the new trade fair formats . 


The Online Fair 

By definition, the  Online trade fair, a Trade fairs  on the Internet Zuhause, quite Regardless of  whether these one- takes place in two or three dimensions.  It is the cost-effective and environmentally friendly alternative to the classic face-to-face trade fair.  

The digital trade fair 

The digitization of trade fairs is in vogue. Klasse trade fairs will be From the physical to the digital space. However, digital trade fairs will not depicted in any virtual space, but point out website-like structures. 360-degree product shots can also be part of a digital trade fair.  

The virtual trade fair 

Something seems real, but it is not. The 3-D trade fair experience distinguishes this trade fair.  One– or two-dimensional concepts that depict website-like   structure and the corresponding look are digital, but by no means virtual.  Compared to a zoom call. The does not  findin a virtual space  but at Real Participants at home, for example without virtual tables or chairs in the fictitious Meeting roomThe booth in the exhibition hall on  of the platform  Fairsnext , however, is virtual.  The booth looks  like a deceptively real, real booth, but it only exists  on the platform, nobody can touch it in real life, so it’s virtual.     


The boundaries in the digital space are becoming increasingly blurred, which is why a clear definition is often still difficult. Nevertheless, it is possible to name certain qualities and characteristics of the various trade fair software providers in order to better differentiate the diverse offers from each other. Trade fair organisers of digital trade fair formats should therefore first compare the features and functions offered by the digital or virtual trade fair platforms. In the next step, the trade fair tool should fit the target group. The virtual space offers a clear advantage when it comes to sustainable learning effects and the experience factor in 3-D. Above all, elements of virtual reality and augmented reality enliven the so-called “extended (show) rooms” and can thus also endure as an extension of present masses in the hybrid context. A mixture of old and new, makes the appeal and also contributes to a green and environmentally friendly fair and ecological footprint.

Virtual trade fair software for free?

The digital trade fair platform Fairsnext

is available to organisers free of charge as a test version.

Are you a trade fair organiser looking for a suitable all-in-one

solution or digital trade fair platform for your next trade fair or event? Then book a free demo with us. Familiarize yourself with the immersive trade fair experience in 3D and let yourself be give access to our demo fair. We are also happy to present you the possibilities of all our features.

DSGVO konform ✔︎ ✔︎ ✔︎
Freie Bewegung durch die 3D Halle und das Foyer ✔︎ ✔︎ ✔︎
Direkt Navigation über Hallenplan und Ausstellerverzeichnis ✔︎ ✔︎ ✔︎
Events (Konferenz- und Rahmenprogramm) ✔︎ ✔︎ ✔︎
Neuheiten-Übersicht ✔︎ ✔︎ ✔︎
Freitextsuche ✔︎ ✔︎ ✔︎
Text Chat mit Benachrichtigung ✔︎ ✔︎ ✔︎
Metriken | Analytics inkl. Download ✔︎ ✔︎
Erstellung individueller 3D-Stände (optional) ✔︎ ✔︎
CMS ✔︎ ✔︎
Video - YouTube | Vimeo Integration ✔︎ ✔︎
Online Meeting Integration ✔︎ ✔︎
Video-Text-Chat Integration ✔︎ ✔︎
Live-Streaming Anbindung ✔︎ ✔︎
Networking über das Ausstellerverzeichnis ✔︎ ✔︎
Persönliche Visitenkarte inkl. Match-Score ✔︎ ✔︎
1-Klick-Visitenkartentausch ✔︎ ✔︎
Anzeige Match-Score im Ausstellerverzeichnis und am Stand ✔︎ ✔︎
Leadliste inkl. Export ✔︎ ✔︎
Terminkalender mit Benachrichtigungsfunktion ✔︎ ✔︎
Berechtigungsmanagement für Aussteller + Besucher ✔︎
Hallenkonfigurator ✔︎
Multifunktionales Foyer ✔︎
Frei konfigurierbare Werbeflächen in der Halle und im Foyer ✔︎
Pre- und Post-Opening ✔︎
Definition einer Nomenklatur ✔︎
Teilnehmermanagement inkl. Einladungstool ✔︎
Konfiguration eigener Registrierungsformulare ✔︎
API-Schnittstelle ✔︎
Individuelle Nutzungsbedingungen ✔︎
Individuelle Datenschutzerklärung ✔︎
Individuelles Impressum ✔︎
Definition von Standpaketen ✔︎
Verschiedene Standtypen und -Templates ✔︎