What does it look like – the future of trade fairs?
Is it digital or analogue? Neither!
This is at least the conclusion of Roland Kümin in his exciting article about his visit to the Consumer Electronics Show CES 2023 in Las Vegas.
“Neither” is the answer to the question of what the future of trade fairs and events should look like: Digital + Analog is the future.
I fully agree with that!
If you want to read the article, you can find it here.
Of course, Fairsnext has the right answer to the question: Hybrid is the keyword and the future of trade fairs.