Future of the face-to-face trade fair?

Präsenz Messe
What challenges will shape the future of trade fairs?

Of course, even after Corona, there will be trade fairs, events and other events in the same form as before. Well, maybe not completely. Through the forced break, we have also learned what advantages can result from the digital world. And then it’s time to figure out and define how to get the best out of both worlds. Unfortunately, there is no ideal solution for this yet. Because these formats must first be conceived, tried out and evaluated. But one thing is clear, the world is different. And just as we have to get used to cars that move autonomously (or are better allowed to), new formats will also emerge and establish themselves in the event sector. The typical face-to-face trade fair of recent years with increasingly expensive areas, countless parallel lectures, numerous subject areas, trade fair television, radio, newspaper, etc. cannot be the end of the development. No one will deny that the advantages of working from home will disappear after Corona. Let’s be surprised what our creativity will bring here for hybrid event formats in the future.
With Fairsnext, a hybrid implementation at eye level is possible.

5 top reasons to use a virtual trade fair platform:

Fairsnext Virtuelle Messehalle
Events on a virtual trade fair platform are the future of the trade fair industry. Thousands of exhibitors and visitors have already visited a virtual trade fair in this way. So why not use a virtual trade fair platform?

The following reasons should motivate you to deal with a virtual trade fair platform:

  1. Save time and money.
    No costs for travel time and accommodation costs. These are completely eliminated at a virtual trade fair. There is no need to build or rent a physical stand. It is much more comfortable and less time-consuming for employees.
  2. Reach a larger audience.
    A normal computer or mobile device and a sufficient Internet connection are sufficient for participation. Almost anyone can participate via the virtual trade fair platform. Whether from the office, from home or on the go.
  3. You don’t need exhibition space.
    No real hall space is required on a virtual trade fair platform. This not only makes it much cheaper, but the event can also take place indefinitely or be used as a year-round theme platform.
  4. Easily expand the fair to other countries and time zones.
    Contact persons from different countries can also be “present” at different times. This allows different time zones to be mapped in an event.
  5. Analyze the success of the trade fair in real time.
    Thanks to the digital implementation, the behaviour of visitors on the virtual trade fair platform can be analysed very precisely. And in real time!

We hope that you have now gained a better insight into how a virtual trade fair platform works.

  • With our Fairsnext platform for virtual trade fairs and events, you avoid investments in additional physical communication channels.
  • Fairsnext is a novel, innovative and disruptive solution for creating digital trade fairs and events.
  • You increase customer loyalty with our platform.

Are you curious about a virtual trade fair platform?
Would you like to know more about our solution? We would be happy to show you how this works in a 30-minute online demo. Just make an appointment:

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Here are a few reactions and conclusions about events of our customers on our virtual trade fair platform:

1. StB-Expo

2. METAV digital

3. ProFACHHANDEL

4th International Leather Goods Fair (ILM)

5. ALTENPFLEGE (leading trade fair for the care industry)